Over the past 2 weeks I have had the incredible privilege to enjoy the company of a number of local business owners who are, in my opinion, experts in their fields. The purpose of our weekly lunchtime meet-ups is to discuss social media, its implications on businesses, and how to harness the opportunities that this new media offers.

One of the curiousities of our meetings is the perception of experts. Each one of us is an expert in our own right, and yet we rarely perceive ourselves as such. The facilitator of our meetings, Rob Paterson, often says that it is those who proclaim themselves infallible experts are the very experts that we should avoid. With that hanging over our heads we muddle along, discussing ways to connect with our customers, expand the reach of our individual businesses, and discover how to be more engaged in the communities that support us. Ever the consummate observer, I have realized that in spite of our reluctance to proclaim ourselves experts, our collective knowledge, experience, and connectedness (more on that in a later post) makes the collective 'us' an expert. Confused? Let me explain.

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The first thing any new website owner does is google (i.e. search) their company's name, disappointed if it doesn't appear on the first two or three pages of results.  For example, try Bulletproof Solutions; however, most customers are not searching for your company's name, but the services or products they provide.

Search engine companies such as google have programs called spiders that crawl across the world wide web, scouring websites for their content, indexing keywords based on secret algorithms.  This indexing is used by search engines to determine what websites to display to users how are looking for certain terms.

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