Over the past 2 weeks I have had the incredible privilege to enjoy the company of a number of local business owners who are, in my opinion, experts in their fields. The purpose of our weekly lunchtime meet-ups is to discuss social media, its implications on businesses, and how to harness the opportunities that this new media offers.

One of the curiousities of our meetings is the perception of experts. Each one of us is an expert in our own right, and yet we rarely perceive ourselves as such. The facilitator of our meetings, Rob Paterson, often says that it is those who proclaim themselves infallible experts are the very experts that we should avoid. With that hanging over our heads we muddle along, discussing ways to connect with our customers, expand the reach of our individual businesses, and discover how to be more engaged in the communities that support us. Ever the consummate observer, I have realized that in spite of our reluctance to proclaim ourselves experts, our collective knowledge, experience, and connectedness (more on that in a later post) makes the collective 'us' an expert. Confused? Let me explain.

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One of the customer experiences I often tell is that of one of our long time customers, Cooke Aquaculture. When I tell someone how IT positively impacted Cooke's business, the person at the other end of the conversation undoubtedly says "Wow that is so cool!" Let's see what you think.

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